What is a mechanical watch?

It's not always necessarily straightforward to differentiate between mechanical and quartz watches. While both show the time, their movements don't work in the same way.


Affiliation marketing: the future of watch retailers?

CODE41 explores the advantages of an affiliation marketing model between watch brands and retailers, and how retailers can maximize their competitive advantage by becoming business contributors.

Until not so long ago, the distribution system for watchmaking products was well-oiled and unchanging: the brands produced, the retailers sold. Territories were well-defined and each defended their rights jealously.

And yet, for a few years now, the system has been falling apart, little by little, as a result of the digital transformation and the gradual integration of watchmaking into eCommerce. This change, however, seems to be of benefit only to the watchmaking brands, plunging the retailers into an unprecedented crisis.

To survive, retailers have to rapidly adapt their business model, and again become an important player in the relationship between customers and watchmaking brands. In fact, they hold a unique advantage: the street and physical contact with potential customers.

Today, CODE41 is exploring the advantages of an affiliate-based marketing model between watchmaking brands and retailers, and how the latter can maximize their competitive advantage by transforming themselves into business facilitators.


Women in the history of watchmaking

Watchmaking has always been a men's world. Once reserved for the elite, watches were a symbol of wealth, education and membership of a higher social class. In addition, the watchmaking profession has always been the domain of men. 


Prices in Fine Watchmaking - The X41 revolution

In this article, we'll explain in detail the reasons that have led market prices to their current level of around 20,000€ (and even more in some cases) for high-end pieces similar to the X41 watch.


X41: the conquest of Fine Watchmaking

The X41 project was born from a rather crazy idea: creating a manufacture movement in line with the finest traditions of Swiss Master Watchmakers, and making this high-end timepiece available to as many enthusiasts as possible.


X41 movement: diving into the heart of Fine Watchmaking

For a number of years now, interest in "skeleton" watches among watch enthusiasts has been on the rise. The choice of such watches has expanded considerably, from entry-level models for a few hundred francs to high-end pieces that can go for hundreds of thousands of euros.


At the heart of Swiss Quality

Switzerland is widely seen as a country of cutting-edge industry and innovation par excellence. It is where many products are designed in an incomparable marriage of quality, meticulousness, reliability and durability. Numerous traditional Swiss brands in their own way embody the Swiss values of quality and precision all around the world.

In this article, we’ll explain what makes Swiss products and quality world-famous, and you’ll discover that the reality of this success is sometimes far from its popular perception.


How to choose your first automatic watch

There comes a time in most men’s lives when choosing an automatic watch becomes a rite of passage. Your first timepiece is like your first love: if you don’t dedicate yourself to it, that love has no chance.

Many of us look to exceptional watches to find this “soul supplement”; an authenticity and uniqueness that bring a smile to our face every morning as we slip it on our wrist.

The watch surpassed its basic practical function a long time ago; it’s now become an object of memory, a piece of art imbued with a sentimental value that speaks of your esthetic tendencies.

This rite of passage, this transition, reminds others that you’re capable of appreciating and correctly judging the esthetic value of a design.

An enlightened and cultured man is aware of the intrinsic beauty of a work of art. He is capable of appreciating – beyond the basic chronological function – all of the work that went into creating it, from observation to reflection, and finally design.

How do you choose a timepiece that suits you, and that, above all, you will enjoy wearing every day? Here’s a few pieces of useful advice to help you choose your preferred watch.


Crowdfunding for higher-quality products?

What is crowdfunding?

Crowdfunding is when a business or project is financed by a large number of investors, each providing a small amount. It’s frequently used by inventors, entrepreneurs, musicians and movie producers, as well as charitable organizations.

It all began in 1997, driven by the English rock band Marillion. Short of money to finance their tour of the United States, they raised $60,000 from their fans – and thus launched the trend of crowdfunding. With that, traditional investors (banks, business angels…) lost part of their monopoly.

Few projects can see the light of day without a supply of capital, and crowdfunding has opened new doors in the world of investment, while also bringing more democracy to the process.


5 good reasons to wear a mechanical watch

Despite the emergence of quartz watches, watch fans remain captivated by their mechanical counterparts. But why?

The invention of the quartz movement by the Japanese company Seiko in the early 1960s all but brought an end to the century-long supreme rule of mechanical watchmaking. But just like haute couture survived the arrival of ready-to-wear, mechanical watches are still largely popular among enthusiasts. In this article, we'll explain why automatic watches are seen by aficionados as works of art, thanks to their complexity and hand-crafted design.