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The different materials used in watchmaking

Sure, you love watches. But have you ever asked yourself exactly what materials are used in watchmaking? Whether manufacturers mostly prefer steel, gold, platinum, titanium, or even ceramic for adorning their watches, the range of materials grows even larger when we're talking about movements. 

Beginner

What is a mechanical watch?

It's not always necessarily straightforward to differentiate between mechanical and quartz watches. While both show the time, their movements don't work in the same way.

Intermediate

Affiliation marketing: the future of watch retailers?

CODE41 explores the advantages of an affiliation marketing model between watch brands and retailers, and how retailers can maximize their competitive advantage by becoming business contributors.

Beginner

Women in the history of watchmaking

Watchmaking has always been a men's world. Once reserved for the elite, watches were a symbol of wealth, education and membership of a higher social class. In addition, the watchmaking profession has always been the domain of men. 

Beginner

Prices in Fine Watchmaking - The X41 revolution

In this article, we'll explain in detail the reasons that have led market prices to their current level of around 20,000€ (and even more in some cases) for high-end pieces similar to the X41 watch.

Intermediate

X41: the conquest of Fine Watchmaking

The X41 project was born from a rather crazy idea: creating a manufacture movement in line with the finest traditions of Swiss Master Watchmakers, and making this high-end timepiece available to as many enthusiasts as possible.

Beginner

X41 movement: diving into the heart of Fine Watchmaking

For a number of years now, interest in "skeleton" watches among watch enthusiasts has been on the rise. The choice of such watches has expanded considerably, from entry-level models for a few hundred francs to high-end pieces that can go for hundreds of thousands of euros.

Beginner

At the heart of Swiss Quality

Switzerland is widely seen as a country of cutting-edge industry and innovation par excellence. It is where many products are designed in an incomparable marriage of quality, meticulousness, reliability and durability. Numerous traditional Swiss brands in their own way embody the Swiss values of quality and precision all around the world.

Beginner

How to choose your first automatic watch

There comes a time in most men’s lives when choosing an automatic watch becomes a rite of passage. Your first timepiece is like your first love: if you don’t dedicate yourself to it, that love has no chance.

Many of us look to exceptional watches to find this “soul supplement”; an authenticity and uniqueness that bring a smile to our face every morning as we slip it on our wrist.

The watch surpassed its basic practical function a long time ago; it’s now become an object of memory, a piece of art imbued with a sentimental value that speaks of your esthetic tendencies.

This rite of passage, this transition, reminds others that you’re capable of appreciating and correctly judging the esthetic value of a design.

An enlightened and cultured man is aware of the intrinsic beauty of a work of art. He is capable of appreciating – beyond the basic chronological function – all of the work that went into creating it, from observation to reflection, and finally design.

How do you choose a timepiece that suits you, and that, above all, you will enjoy wearing every day? Here’s a few pieces of useful advice to help you choose your preferred watch.

Beginner

Crowdfunding for higher-quality products?

What is crowdfunding?

Crowdfunding is when a business or project is financed by a large number of investors, each providing a small amount. It’s frequently used by inventors, entrepreneurs, musicians and movie producers, as well as charitable organizations.

It all began in 1997, driven by the English rock band Marillion. Short of money to finance their tour of the United States, they raised $60,000 from their fans – and thus launched the trend of crowdfunding. With that, traditional investors (banks, business angels…) lost part of their monopoly.

Few projects can see the light of day without a supply of capital, and crowdfunding has opened new doors in the world of investment, while also bringing more democracy to the process.