At the heart of Swiss Quality

Switzerland is widely seen as a country of cutting-edge industry and innovation par excellence. It is where many products are designed in an incomparable marriage of quality, meticulousness, reliability and durability. Numerous traditional Swiss brands in their own way embody the Swiss values of quality and precision all around the world.


How to choose your first automatic watch

There comes a time in most men’s lives when choosing an automatic watch becomes a rite of passage. Your first timepiece is like your first love: if you don’t dedicate yourself to it, that love has no chance.

Many of us look to exceptional watches to find this “soul supplement”; an authenticity and uniqueness that bring a smile to our face every morning as we slip it on our wrist.

The watch surpassed its basic practical function a long time ago; it’s now become an object of memory, a piece of art imbued with a sentimental value that speaks of your esthetic tendencies.

This rite of passage, this transition, reminds others that you’re capable of appreciating and correctly judging the esthetic value of a design.

An enlightened and cultured man is aware of the intrinsic beauty of a work of art. He is capable of appreciating – beyond the basic chronological function – all of the work that went into creating it, from observation to reflection, and finally design.

How do you choose a timepiece that suits you, and that, above all, you will enjoy wearing every day? Here’s a few pieces of useful advice to help you choose your preferred watch.


Crowdfunding for higher-quality products?

What is crowdfunding?

Crowdfunding is when a business or project is financed by a large number of investors, each providing a small amount. It’s frequently used by inventors, entrepreneurs, musicians and movie producers, as well as charitable organizations.

It all began in 1997, driven by the English rock band Marillion. Short of money to finance their tour of the United States, they raised $60,000 from their fans – and thus launched the trend of crowdfunding. With that, traditional investors (banks, business angels…) lost part of their monopoly.

Few projects can see the light of day without a supply of capital, and crowdfunding has opened new doors in the world of investment, while also bringing more democracy to the process.


5 good reasons to wear a mechanical watch

Despite the emergence of quartz watches, watch fans remain captivated by their mechanical counterparts. But why?

The invention of the quartz movement by the Japanese company Seiko in the early 1960s all but brought an end to the century-long supreme rule of mechanical watchmaking. But just like haute couture survived the arrival of ready-to-wear, mechanical watches are still largely popular among enthusiasts. In this article, we'll explain why automatic watches are seen by aficionados as works of art, thanks to their complexity and hand-crafted design.


Swiss VS Japanese Movements: Everything You Need To Know.

“Swiss movement or Japanese: which is better?” There’s a question that often comes up among mechanical watch enthusiasts. The answer is rather complex, but we’ll try to explain it as simply as possible in this article.

With the growing number of Japanese watchmakers, it’s become difficult for fans of fine watches to choose between movements from Japan, and ones from Switzerland. The natural question that follows is: which of the two is better? Unfortunately, it’s like choosing between a stylish sedan and its intelligent counterpart: each has its advantages and disadvantages. Let me elaborate.


Transparency: a changing world

Spurred on by consumers tired of the rhetoric of big brands and wanting to know the real value of the products they buy, the idea of transparency has gained significant ground over the years, especially in the fashion industry.

Unfortunately for these big brands, the golden age of consumerism - during which they could provide consumers with whichever products they wanted, at whatever price they wanted - is in the past.

Nowadays, the consumers play a fully-fledged role in their own purchasing habits. They closely follow the latest news on brands, and demand more honesty and transparency. They want to know exactly how the product was made, and by whom. They are now at the heart of the buying process, and are making their opinions known on both production and retail prices.

But what, then, are the repercussions for our purchasing habits, and how are brands adapting to these new consumer expectations?


Digitalization: working towards change in the watchmaking industry

More and more watch lovers are choosing to purchase their new timepiece online. What’s the explanation behind this movement towards the digitalization of watchmaking?

10 years ago, it was impossible for a watch lover to contemplate buying their dream watch on the Internet: limited choice, concerns about payment, delivery and the guarantee… But nowadays, the range of options available has blossomed, and buying online has become part of everyday life, especially with regards to clothing and accessories, spurred on by e-commerce sites like Zalando and Zappos.

In terms of watches, a recent study by the Deloitte agency shows that online retail is now the second priority of senior executives in the watchmaking industry, just behind the development of new products (The Deloitte Swiss Watch Industry Study 2017: It’s all about digital).

So what are the reasons for this change in consumer behavior, from buying almost exclusively in-store to higher and higher rates of online purchases, even in a sector as traditional as watchmaking?


Carbon watches, methods of production... and marketing!

Until very recently, carbon fiber or “Forged Carbon" watches were exclusive items, with lovers of fine mechanical watches commonly spending anywhere between 3,000€ and 20,000€ for the privilege of owning one.


Made in China; recapturing excellence

For a long time “Made in China” has been associated in the public mind with inferior quality and low prices. Yet taking a step back in time reveals that the reality is far from this popular misconception. Here are three reasons why Chinese excellence not only exists, but continues to grow.


Is the movement the sole factor in the price of a watch?

Many people wonder how there can be such a big difference in price between watches fitted with the same movement. Understanding the price of a watch requires analyzing the production costs of each component as well as the mark-ups applied. In this article, we will explain how to assess the quality-price ratio of your dream watch.