Sure, you love watches. But have you ever asked yourself exactly what materials are used in watchmaking? Whether manufacturers mostly prefer steel, gold, platinum, titanium, or even ceramic for adorning their watches, the range of materials grows even larger when we're talking about movements. 

It's not always necessarily straightforward to differentiate between mechanical and quartz watches. While both show the time, their movements don't work in the same way.

CODE41 explores the advantages of an affiliation marketing model between watch brands and retailers, and how retailers can maximize their competitive advantage by becoming business contributors.

Watchmaking has always been a men's world. Once reserved for the elite, watches were a symbol of wealth, education and membership of a higher social class. In addition, the watchmaking profession has always been the domain of men. 

The X41 project was born from a rather crazy idea: creating a manufacture movement in line with the finest traditions of Swiss Master Watchmakers, and making this high-end timepiece available to as many enthusiasts as possible.

Switzerland is widely seen as a country of cutting-edge industry and innovation par excellence. It is where many products are designed in an incomparable marriage of quality, meticulousness, reliability and durability. Numerous traditional Swiss brands in their own way embody the Swiss values of quality and precision all around the world.

There comes a time in most men’s lives when choosing an automatic watch becomes a rite of passage. Your first timepiece is like your first love: if you don’t dedicate yourself to it, that love has no chance.

Many of us look to exceptional watches to find this “soul supplement”; an authenticity and uniqueness that bring a smile to our face every morning as we slip it on our wrist.

The watch surpassed its basic practical function a long time ago; it’s now become an object of memory, a piece of art imbued with a sentimental value that speaks of your esthetic tendencies.

This rite of passage, this transition, reminds others that you’re capable of appreciating and correctly judging the esthetic value of a design.

An enlightened and cultured man is aware of the intrinsic beauty of a work of art. He is capable of appreciating – beyond the basic chronological function – all of the work that went into creating it, from observation to reflection, and finally design.

How do you choose a timepiece that suits you, and that, above all, you will enjoy wearing every day? Here’s a few pieces of useful advice to help you choose your preferred watch.

What is crowdfunding?

Crowdfunding is when a business or project is financed by a large number of investors, each providing a small amount. It’s frequently used by inventors, entrepreneurs, musicians and movie producers, as well as charitable organizations.

It all began in 1997, driven by the English rock band Marillion. Short of money to finance their tour of the United States, they raised $60,000 from their fans – and thus launched the trend of crowdfunding. With that, traditional investors (banks, business angels…) lost part of their monopoly.

Few projects can see the light of day without a supply of capital, and crowdfunding has opened new doors in the world of investment, while also bringing more democracy to the process.

Despite the emergence of quartz watches, watch fans remain captivated by their mechanical counterparts. But why?

The invention of the quartz movement by the Japanese company Seiko in the early 1960s all but brought an end to the century-long supreme rule of mechanical watchmaking. But just like haute couture survived the arrival of ready-to-wear, mechanical watches are still largely popular among enthusiasts. In this article, we'll explain why automatic watches are seen by aficionados as works of art, thanks to their complexity and hand-crafted design.

Spurred on by consumers tired of the rhetoric of big brands and wanting to know the real value of the products they buy, the idea of transparency has gained significant ground over the years, especially in the fashion industry.

Unfortunately for these big brands, the golden age of consumerism - during which they could provide consumers with whichever products they wanted, at whatever price they wanted - is in the past.

Nowadays, the consumers play a fully-fledged role in their own purchasing habits. They closely follow the latest news on brands, and demand more honesty and transparency. They want to know exactly how the product was made, and by whom. They are now at the heart of the buying process, and are making their opinions known on both production and retail prices.

But what, then, are the repercussions for our purchasing habits, and how are brands adapting to these new consumer expectations?